Celebrity chefs Anthony Worrall Thompson and Simon Rimmer are showing their support for Manchester's second annual Pink Pinkie Week.
The week, in aid of breast cancer prevention charity The Genesis Appeal, kicks off on Monday 28 April, and will culminate in The Genesis Twilight 10km Walk on Sunday 4 May in Manchester's city centre.
An estimated 2,000 participants from all over the North West and beyond will make their way around the city centre in groups of 100, beginning and completing the walk in Albert Square from 6pm.
Last year over 700 walkers followed Genesis patron Ricky Hatton's lead in the walk, raising over £45,000.
The walk will coincide with Genesis' Pink Pinkie Week when women and men from across the region will be demonstrating their support for Genesis by sporting one pink nail.
Anthony Worrall Thompson: "Breast cancer is unfortunately a disease that touches the lives of so many. I therefore urge as many people as possible to get that pinkie painted pink!"
This represents the charity's pledge to "make 1 in 10, none in 10". Currently, one in ten women in the UK will develop breast cancer and it is the most common cancer in women in the country, with 44,000 diagnoses a year.
Worrall Thompson said: "I support wholeheartedly any charity that focuses on the root of the problem and works tirelessly to find a way to prevent any disease from taking lives.
"Breast cancer is unfortunately a disease that touches the lives of so many. I therefore urge as many people as possible to get that pinkie painted pink!"
North West celebrity chef Rimmer added: "Prevention is the key to beating this disease, and painting your pinkie pink is a great way to raise awareness of Genesis' aim to make 1 in 10, none in 10.
"As a North West resident, I'm so proud that the region is home to this groundbreaking charity.
"Genesis is the only UK charity dedicated to the prevention of breast cancer and their work has the potential to transform thousands of lives, not only in the North West, but across the country."
Registration is now open for The Genesis Twilight 10km Walk, which is being organised in conjunction with Manchester City Council. Participants are being urged to sign up by April 17.
Since its inception, Genesis has attracted a host of celebrity patrons, including Cherie Booth QC, Sir Trevor McDonald, Ricky Hatton and Diane Modahl.
Registration places cost £12. To register, email your details to twilight@genesisuk.org or visit www.genesisuk.org.
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