If you can't resist a 'buy one get one free' t-shirt offer, or the latest must-have fashions for less than a tenner, then you are not alone.
Research by market analysts Mintel finds that Brit's today can't get enough of sniffing out a good deal, with 70 per cent saying they love a bargain, and 30 per cent wanting to pay as little as possible for their clothes.
This obsession with cheap fashion from shops such as Primark, Asda and Matalan has led to a growth in the value clothing market of 45 per cent between 2002 and 2007 alone, with sales worth £6.3bn last year.
In comparison the clothing market as a whole grew by only around half this rate during the same period, according to Mintel.
"Value clothing has become a lot more accessible and more importantly acceptable, especially with the growth of Primark and the supermarkets," said Katrin Magnussen, senior retail analyst at Mintel.
"Today, many Brits are simply addicted to the rush of buying a new outfit, and the fact that it doesn't break the bank is a real added bonus. It is clear that for many the draw of the 'buy today, wear tonight, forget next week' outfit is just irresistible."
What is more, Mintel's research shows that value clothing now really is at the heart of British shopping, with two in five adults buying all their basics at these shops. This rises to as many as four in ten amongst 15-24 year old's.
Looking to the future, it doesn't look as if the value clothing bubble is set to burst anytime soon, as Mintel forecasts a further 38 per cent growth (2007- 2012) to reach £8.7bn by 2012.
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