As Tiger Woods bids to make history at the US Masters in Augusta this weekend, golfing has never been so sexy.

Golf has fast become the celebrity sport of choice with stars such as Justin Timberlake, Ant and Dec and Robbie Williams playing regularly. Golf is officially cool and now, thanks to a growing interest in fairway fashions, sexier than ever.

William Hunt, the Savile Row taylor most famous for the Union Jack trousers worn by Ian Poulter, is putting 'fwoargh' back onto the fairway with his 1970s inspired 'Golfsexy' collection.

“Golf is a classy game so the clothing that golfers wear needs to reflect this” says Hunt.

“I want to tidy up the image of golf, bring it up to date and make a real difference by designing a look that Frank Sinatra would want to wear on the golf course.”

William Hunt has agreed an exclusive deal for online sales of the new Golf Sexy range with the golf fashion retailer Trendy Golf. The announcement coincides with the launch of Trendy Golf’s new website, at www.trendygolf.com, which was launched in response to an increased demand for cool golf fashions.